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We
originally found that many of our music clients
had often struggled to connect the all important
link between the mainstream
and their artists’ core
markets, not having the internal resources, reach
nor experience to bring their message to the
international streets and the local media outlets.
Although
many campaigns might receive some form of blanket
media promotion, when focused with the support
of an experienced and creative local team that
could carefully plant the seeds ahead of time,
and direct international resources to the hottest
markets first, the dominoes effect of careful
timing with a credible campaign rooted firmly
in the core, achieved exponentially stronger
results.
This was the case for countless
music projects, and held true in many ways for
brand campaigns as well. So naturally we put
them together. We quickly get music projects
up and running in the clubs, at events, in the
press and on radio/TV/internet. We efficiently
and effectively gage the pulse of an artist or
a brand project in each territory offering sampling
results, and consulting on marketing strategy.
Concurrent music and brand projects are introduced
to each other, benefiting enormously from the
other’s
synergy and
market approach.
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connected, with SMC |
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