PR
The activation process consists of 6 principal areas of promotion.
The following is a brief overview of how these elements work individually and collectively to create the most flawless promotional campaign possibly achievable.
TV Promotion
We have seen a steady increase in the number of clients opting to move away from their traditional TVC's to assume more of an organic approach to connecting with their prospective new customers. Interviews, news features and competitions are just some of the promotional methods that can used to capture the attention of these targets.
Radio Servicing
Our approach when servicing radio is pretty similar to our conventional TV marketing process. Even though the methods of delivery may slightly differ, the overall objective is still to convey your message in the most organic and impactful why credibly possible.
Press Servicing
Coordinating celebrity interviews and influential fashion shoots has subconsciously given us a profound understanding of how best to editorially stand out amongst the competition. In a world saturated with information your ability to stick out in your surroundings will always play a fundamental role in your success.
Club Promotion
Club and field promotion are two very important channels of keeping your company connected to the core. Sponsoring or hosting events is the traditional way of maintaining this valuable relationship. Of recent more and more clients have stared to cultivate relationships with influential individuals that can be used to manipulate their prospective consumer.
Online/Multi Media Servicing
We have close relationships with the majority of the key social networking platforms and have worked internationally with a number of major telecommunications companies. With the global phenomenon surrounding lifestyle devices such as the iphone, it’s now visibly clear that the growing trend amongst consumers is the desire to access all of the things that matter to them on one affordable/simplistic machine.
Event Planning
Regardless of the scale our your occasion, our team will always provide you with a detailed road map on how best to create the most impressive displaying possible achievable whilst working in the most cost effective manner economically available.
All of the above services when carefully pooled together create what’s known in the industry as a ‘Media Frenzy’. This term is used to describe a campaign or news item which is suddenly perceived by the audience to be rapidly dominating their everyday media outlets.
