RICK ROSS
biography
Sometimes, if you put your hand on
the rails, you can feel the train coming. It’s in the air, on the tip of everyone’s
tongue. All there is to do is patiently wait. Every once
in a while an artist comes along with the force of a natural
element and the only thing you can do is get aboard or get
out of the way. So, from the good people who brought you
the Roc-A-Fella dynasty, the Snowstorm and the College Dropout,
we’d like to introduce you to the overnight sensation
twelve years in the making: Rick Ross.
You can’t go into a club, get into a car or walk down
the block without hearing the clarion call keyboards of Ross’s
earthquake of a debut single, "Hustlin’." It’s
the early front-runner for street anthem of the year. On
one song alone, Ross has laid it all out there for you to
see and hear. Over keyboards that wouldn’t sound out
of place scoring the last scene of Scarface Ross posits himself
as the Alpha Hustler. The hustler as superhero. But, unbelievably,
it’s only a taste.
On Ross’s debut LP, Port Of Miami, you are immediately
immersed in a fully fleshed out world. As a member of the
Slip-N-Slide (Trick Daddy, Trina) crew Rick Ross is part
of a bubbling Miami scene that is sure to be making noise
on Atlanta and Houston levels this year. But Ross’s
Miami is unlike any one you’re gonna see on a postcard.
Rick Ross’s Miami is one where drug deals and dropped
bodies happen in the shadows of Art Deco hotels and plush
nightclubs. It’s the luxury and the tragedy. It’s
an American Dream and an American Nightmare.
"I see this album in the tradition of Reasonable Doubt and Ready To Die," says
Ross. "It’s made to be a classic. It’s made to make everyone
stop and re-think the whole game."
That may sound like a heavy task, but Ross is up to the job.
To snatch a phrase from KRS-1, many people know Rick Ross,
yet he’s known by few. Ross has been waiting his entire
life to make Port Of Miami. He’s been honing his craft
as a behind the scenes man, ghostwriting (our lips our sealed
on that one), and generally making himself a staple of the
Miami hip-hop scene. But his sound isn’t one confined
to the bounce and bass that made the city famous."I rep Miami, the 305. But my sound goes beyond the city. You can hear
everything from UGK to Jay-Z in my music. It’s universal street music.
There’s no area code on it."
In hip-hop, in 2006, you have to be as big as the culture
you represent. You have to be more than music, more than
mix tapes, more than a fad. You have to be a movement. Rick
Ross, in the tradition of Ice Cube and Jay-Z, is a rebel
hustler. He’s a renegade who gives you an inside look
at how it really goes down in America’s paradise. He
gives a voice to those who have none. This summer, you’re
going to hear him loud and clear. Hop on board, or get out
of the way. |