If hip
hop should die before I wake/ I'll put an extended clip
inside of my AK/ Roll to every station, murder the DJ/Roll
up to every station, murder the DJ…
---Nas, “Hip Hop is Dead”
In recent years, critics, fans and
artists alike have lamented the turning tide in hip hop.
It is commercially successful, it is the voice of a generation
and it is the world’s
music—all positive things. But, despite its diverse
audience, it often seems like the artists themselves are
not as diverse. How often have we read this bio: said emcee
was raised in the projects, hustled drugs to make ends meet,
got shot, learned his life lesson and pursued music as an
alternative? How many times can we hear about rim size, candy
paint, big booties and pushing weight? How many more rap
videos will be shot around a pool filled with half-naked
women? Hip hop can make you dance, yes. But can it make you
think? What happened to the days when rappers had distinctly
different personalities and styles? Has hip hop just become
a parody of itself?
These are the kinds of questions
up for debate on the Nas’ newest
album Hip Hop is Dead. And who better to stir up debate than
the man most consider one of the top five emcees in the history
of the game? From his brilliant 1994 debut Illmatic, to his
mainstream success with It Was Written, to anthems like “Hate
Me Now” and “One Mic” and his venomous
lyricism on “Ether,” Nas’ ability to tell
stories, educate, make you dance—and make you look—is
the stuff of rap legend.
And while Nas might enjoy the finer
things in life like all of us, he’s not afraid to tackle subjects like
self-empowerment, love, the importance of education and being
aware of world issues. Musically, he’ll get down and
dirty with DJ Premier, ride an R&B beat with Trackmasters
or bridge the gap jazz-style with his pops Olu Dara. It is
this artistic diversity that Nas hopes will influence the
next generation of emcees. “There’s so many cocaine
dealing rappers and so-called selling drug niggas,” Nas
says, exasperatedly, “I’m like where ya’ll
selling this at? People don’t know there’s so
much more you can talk about.”
Enter Hip Hop is Dead. The seventh
studio album for the kid, it is a chance for Nas to expound
on the state of his beloved hip hop. The searing title
track, produced by Will.i.Am, sets up Nas’ worst nightmare—that hip hop is
erased from the earth. It is an indictment and warning to
all the labels and fans and DJs who are complacent and not
challenging the art form. Without being preachy or jaded,
Nas also takes a trip down Memory Lane to reminisce about
his love for hip hop in “Can’t Forget About You”,
a jazz inspired track from Will.i.Am. Nas says the song,
which features a touch of the classic “Unforgettable” by
Nat King Cole, inspired him because of its evergreen relevance. “People
who are 70, 80 years old know it and people who are 7 years
old can get to know it, so it was just right up my alley.
It was one of those stellar moments.”
Nas also hooked up with a number
of West Coast pioneers. For “QB OG”, Nas reunited with his Firm biz partner,
Dr. Dre and is joined on the track by the latest West Coast
phenom, The Game. Bigging up both Queens and Compton, Nas
and Game’s voices meld so perfectly, you’d think
they’d been rhyming together for years. “Play
on Player” finds Nas relaxing Cali style alongside
Snoop on a melodic track by Scott Storch. “I wanted
to do stuff like a record with Snoop, bridge that gap with
East Coast and West like on such a level you know? I wanted
to do the things that I did on this record just to do something
different from my last record, stuff I've never done and
stuff I wanted to do.”
One of the most anticipated and talked
about tracks on the album is “Black Republican,” the first ever collabo
with Nas’ former rival Jay-Z. Produced by one of Nas’ longtime
beatmasters, L.E.S., the track is anthemic, authoritative
and everything fans have hoped to hear. About the union,
Nas says with a smile, “This is Ali and Frazier, this
is Ali and Foreman, this is Ali and Ali, you know?”
With Hip Hop is Dead, Nas has once
again challenged the sonic norms, experimented with an
eclectic group of producers and collaborated with artists
that he’s never worked
with before. He plays the “black militant” on “Black
Republican” the nostalgic sage on “Can’t
Forget About You” and the inspirational teacher on
Kanye West’s track, “Let There be Light,” and
still gets down with “Brazilian dimes” on Hip
Hop is Dead. Some might say he’s unfocused, but in
reality, he’s showing us just how diverse rap can be.
And that hip hop is still very much alive. |